Built by investors,
for investors
Our team combines decades of experience from leading Australian financial institutions with cutting-edge technology to deliver exceptional wealth management for HENWYs.
About Us
You may have heard of HENRY (High Earning, Not Rich Yet). We prefer to focus on HENWY (High Earning, Not Wealthy Yet).
HENWYs are high-earning professionals in their late 30s to late 40s, working 40+ hour weeks in demanding careers while juggling young families and aging parents. Their days blur between strategic meetings, school pickups, and late-night emails. They drive sensible cars, live in good school zones, and appear pretty successful.
But privately, they feel like they're drowning.
They watch assets inflate beyond reach while their savings stagnate. The fear that haunts them isn't poverty. It's the realisation that despite doing everything "right," they might never achieve the financial freedom their parents had. They rationalise their struggle as temporary ("once the kids are older," "after the next promotion"), but deep down know they're trapped in a cycle of earning well but never building wealth.
Being a HENWY isn't about being bad with money. It's about being caught between an economy that rewards wealth with more wealth, and a financial system that was never designed for people in their situation.
The system isn't broken. It's working exactly as designed.
Over the past two decades, the average wealth of the top 20% has grown at 4x the rate of the lowest. Why? Because access to diversified, risk-appropriate assets equals performance. Sophisticated investors access private credit yielding 12-15%, commercial property generating 8-10%, and private equity delivering 17-20% annually. Meanwhile, retail investors are shoehorned into 6-7% returns through public markets and residential housing.
This systematic exclusion of 3.4 million high-earning Australians from wealth-building asset classes represents the largest market inefficiency in modern financial services.
Nobody built the bridge between "I make good money" and "I actually have wealth."
So we built Trove.
Our platform opens the door to institutional-grade investments, blending the liquidity and transparency of listed assets with carefully selected unlisted investments. AI technology rebalances and optimises your portfolio, aiming for superior risk-adjusted returns.
Our mission is simple: to reshape how future generations invest and build wealth in Australia.
Meet Our Team
Josh Sprague
CEO & Co-Founder
CPO at Selfwealth (leading retail investing platform). 15+ years B2C fintech across capital markets, equities and alt investments. Transformed and led a $16 Billion+ AUM platform, with deep expertise in regulatory change management.
Ross Hastings
CMO & Co-Founder
Expert in organisational psychology and behavioural economics to develop high performance cultures & standout brands. Co-founder of Ne-Lo Business Design & Timebirds, Co-creator of The Anatomy of Marketing & The Purpose Framework, MAICD, Global Scot, and Editorial Board Member on 2 prominent psychology journals.
Dan East
CIO - Chief Investment Officer
Dan has over 35 years experience in global markets and specialises in developing customised portfolios of high-quality assets that align with well-defined goals, including incorporating negative screening, positive tilts, and identifying impact assets. Dan's comprehensive financial markets experience encompasses equities, money markets, currencies, fixed interest and derivatives in the European, US and domestic markets.
Matt Taylor
CFO
As a CA, Accredited Financial Planner and broker, Matt has strong experience a range of complex tax matters, business growth strategies including, and M&A advisory. As well as financial services, investment, and tech sectors, he has expertise across startups and SMEs in manufacturing, professional services, medical, property, retail, wholesale, NFPs, and hospitality giving him a broad perspective and experience base to draw from.
Our Values
Transparency
Every investment, every fee, every decision - fully transparent and explained in plain English. No hidden costs, no surprises. You deserve to know exactly where your money is invested.
Accessibility
Institutional-grade wealth management shouldn't require a six-figure minimum. We've democratised access to alternative investments, starting at just $500.
Innovation
We leverage AI and cutting-edge technology to deliver superior returns and solve problems that have held back retail investors for decades.
Ready to build real wealth?
Join our beta program for early access to institutional-grade investing.